Sport / Brand
Under Armour x Zarruecos
CATEGORY
Sport / Brand
client
Under Armour
deliverable
Social reels
YEAR
2026
The brief
The project.
A pair of social reels for Under Armour, built around the athlete and the ColdGear base layer.
the approach
Visual direction.
Warm autumn tones, close portraits and motion blur to keep the energy high.
production
The approach.
Running, stretching and training moments shot to feel natural and close to the athlete.
post production
The finish.
Vertical edits with colour and sound design, made for Instagram and TikTok.
the way to
contact me
