Brand / AI
Salomon XT-6
CATEGORY
Brand / AI
client
Salomon
deliverable
AI brand film
YEAR
2026
The brief
The project.
A brand film for Salomon centred on the XT-6, between city, crowd and mountain. The project is entirely made with AI, from the first image to the final cut.
the approach
Visual direction.
Stark black and white, posterised textures and one burst of colour to close the film.
production
The approach.
AI-generated portraits, product shots and graphic treatments cut together on a tight, rhythmic edit.
post production
The finish.
AI image and video generation, edit, motion design, colour and sound design, delivered as a 16:9 film.
the way to
contact me
